An ambitious Chinese sportswear firm does some fancy footwork,Ding shizhong, the founder and boss of Anta, the world’s third-biggest sportswear firm by market capitalisation, refused to let the covid-19 pandemic interfere with sales.In early February, as the virus forced shops to close, Mr Ding gave each of his 30,000 employees a new assignment: hawk Anta's apparel and shoes to personal contacts on WeChat, a messaging platform.Such resolve to protect revenues is admirable.Yet it reflects insecurity.

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一家雄心勃勃的中国运动服装公司做了一些巧妙的策略，按照市值计算，世界第三大运动服装公司的创始人兼老板，丁世忠，拒绝让covid-19大流行病影响销售。二月初，由于病毒，商店被迫关闭，丁先生给他30000个员工一个新的任务：在微信（一个信息平台）上向个人联系人卖安踏的服装和鞋子。这样保护财政收入的决心；令人钦佩。但它反映了不安全性。

Anta, established in 1991, has long been runner-up on its home turf to Nike and Adidas.The Western sportswear powerhouses together accounted for over twofifths of China’s market in 2019, according to Euromonitor, a market-research firm.Anta has a sixth of the market but it is moving fast.Revenues grew by over 40% in each of the past two years, double the rate of the industry.

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安踏建立于1991年，长期在自己的地盘上屈居于Nike和Adidas之下。市场研究公司欧睿的数据显示，2019年，西方运动服巨头总共占据了五分之二以上的中国市场。安踏拥有六分之一的市场，但它的发展很快。在过去的两年，收入每年增长超过40%，是这个行业的两倍。

Operating profit hit 8.7bn yuan ($1.2bn) in 2019.But that is still only half the sum made in China by Nike.Anta’s aim is to become “a Chinese brand that stands out in the world”.It is perhaps best known in the West as the shoe sponsor for Klay Thompson, a star player with the Golden State Warriors basketball team, and Manny Pacquiao, a Filipino boxer.But the brand generates few foreign sales.Even in China, many urban young sters think Anta “lacks the cool factor”, says Lu Ge of the Beijing Institute of Fashion Technology—despite being the official kit supplier for China’s Olympic athletes.

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2019年营业利润达到87亿元人民币（合12亿美元）。但是这仍然只是Nike在中国创造的总营业额的一半。安踏的目标是是成为“一个在世界上脱颖而出的中国品牌”。在西方，它可能因为作为金州勇士篮球队的明星球员克莱·汤普森和菲律宾拳击手曼尼·帕奎奥的鞋赞助商而为人所知。但该品牌在国外的销量很少。尽管安踏是中国奥运会运动员的官方体育服装供应商，但北京时尚技术学院的卢戈表示，即使在中国，许多城市年轻人也认为安踏“缺乏酷炫”。

注释
1.interfere with 干扰

It will seriously interfere with the progress of the work.

它将严重干扰工作的进展。

2.account for 占

Last year Oxbridge graduates accounted for 41% of entrants to the civil service's fast stream to promotion.

去年加入快速晋职队伍的新公务员中，牛津和剑桥大学的毕业生占了41%。

3.be best known in 最著名的

It is not, however, as a writer that Peters was best known in later years.

然而，让他之后最出名的，并不是彼得斯的作家身份。

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