上海交通大学安泰经济与管理学院导师介绍：王良燕

　　
      基本信息
　　姓名：王良燕
　　系别：市场营销系
　　职称：副教授
　　办公电话：+86 (0)21 52301003
　　电子邮箱：wly@sjtu.edu.cn

　　教师简介
　　美国加州大学Paul Merage工商管理学院管理学博士(2008), 美国加州大学社会科学学院人口学与社会分析硕士(2003), 2009年晋升为副教授.主要研究方向为消费者行为、社会市场学、广告学、消费者风险意识及分析等.目前为美国《Journal of Advertising》和中国《营销科学学报》审稿，并担任中国《营销科学学报》编委。
　　荣誉及奖励:
　　上海交大“全英语教学竞赛”三等奖， 2011
　　《营销科学学报》优秀评审专家， 2011
　　上海交大优秀教师奖， 2010
　　American Marketing Association Sheth Foundation Doctoral Consortium Fellow, May 2007
　　Co-Winner, Association for Consumer Research - Sheth Foundation (ACR-Sheth) Dissertation Award, August 2006
　　Scholarship and Grant from American Marketing Association (Marketing and Society Special Interest Group) to participate in workshop in "Risk Research," June 2006
　　Regents Fellowship by University of California, Irvine 2003-2004
　　Fellowship by Demographic and Social Analysis program in University of California, Irvine 2002 and 2003
　　The Japanese Government Scholarship for Chinese in 1997-1998
　　主持课题：
　　国家自然科学基金：延伸"刺激泛化"理论在"山寨"产品消费行为中的应用2011.1-2013.12
　　教育部人文社会科学研究一般项目："山寨"产品对品牌购买行为影响的实证研究 2010.1-2012.12
　　教育部回国留学人员基金
　　上海市浦江人才基金
　　《Journal of Promotion Management》及《营销科学学报》编委
　　Ad Hoc Reviewers for Journals:
　　Journal of Advertising
　　Journal of Behavior Decision Making
　　Tourism Management
　　Professional Memberships:
　　American Marketing Association
　　Association for Consumer research
　　Society for Consumer Psychology

　　科学研究
　　Selected Work in Progress
　　Magnitude, Time and Risk Differ Similarly between Joint and Single Evaluations.  With C. Hsee, J. Zhang and S. Zhang, Accepted at Journal of Consumer Research
　　Assessment of the Effect of Shanzhai on the Original Products: Diminish or Enhance?
　　With C. Pechmann et al, revise and resubmit to Journal of Marketing
　　The Moderating Role of Regulatory Focus in Medium Maximization Effects, with L. Xu et al, under review at Organizational Behavior and Human Decision Processes
　　Publications after joining SJTU:
　　1. “Effects of Indirectly a irectly Competing Reference Group Messages and Persuasion Knowledge: Implications for Educational Placements” with C. Pechmann,
　　In Press at the Journal of Marketing Research.
　　2. “Idleness Aversion and the Need for Justified Busyness” with C. Hsee, X. Yang,
　　In Press at the Psychological Science.
　　3. “Product Quality Risk Perceptions a ecisions: Pet Food and Lead-tainted Toys.” with T. Feng, R. Keller, and Y. Wang, Accepted at the Risk Analysis
　　4. “When East Meets West: An Exploratory Study on Chinese Outbound Tourists’ Travel Expectations.” with Li, X., C. Lai, R. Harrill, S. Kline，Accepted at the Tourism Management

　　主讲课程
　　TEACHING EXPERIENCE IN MARKETING (全英文教学）
　　Shanghai Jiao Tong University 上海交通大学
　　1. Consumer Behavior (消费者行为)  2009  Eval: 94/100
　　2010  Eval: 94/100 & 95/100
　　2. Global Marketing （国际营销）   2010  Eval: 95/100
　　3. Research Methods (研究方法）
　　4. Seminar in Consumer Behavior (消费者行为研究）
　　University of California, Irvine 美国加州大学
　　Principles of Marketing (市场学原理) 2007 Eval: 3.7/4